The Environment : Increased life expectancy of both men and women, better but expensive Medical Support, disparate treatment and cost of treatment in Developing and Emerging Markets as compared to Developed Economies and the increased demand for Preventive Medicine.
Challenges : High and at times prohibitive “Total Cost of Treatment”, “Unavailability of Medical Diagnostic Equipment”, “in effective use of “Global Knowledge” that needs to be deployed quickly at local treatment centres” and ineffective “Preventive Medical Care”.
The Way Forward : Reduction of “Pharmaceuticals Research & Development” costs, reduction of the cost of Marketing “Medical Resources”, Development of innovative diagnostic processes and equipment, integration of “Preventive Medicine” in the “Standard Support Services”.
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